In a world where businesses are becoming increasingly competitive and aggressive when it comes to their reputation and brand value, small businesses are usually left out as they do not have the resources needed to maintain their reputation and have less knowledge about how to get reviews, especially online. However, we have compiled a list of some important online review management tips that are going to help you improve your services and products if you own a small business. Let’s discuss!
Create A Presence
The first thing you need to do to manage online reviews is to create a presence online. You might have observed that there is hardly any business today that isn’t present on social media platforms. It’s especially true if you exist in a highly competitive market.
However, you need to be clever and smart with your social profiles. Even though you should already have Facebook, Twitter profiles, etc. but targeting websites that are specific to your industry will offer more help.
For instance, for high-tech, B2B businesses, LinkedIn may be valuable. But for B2C, visually-oriented products, Instagram, Pinterest, and Flickr might be needed.
Give Attention To Your Social Media Accounts
Having just social media accounts is not sufficient. You need to have an audience or people that are interested in your services or products. Using your social media accounts, you are going to interact with your audience and increase your influence along with the engagement scores.
If you ignore this factor, you won’t receive any engagement from the audience, let alone positive reviews. And if you were to receive any negative reviews, your profiles may not be strong enough to outrank the postings.
One of the biggest mistakes successful businesses tend to make is ignoring what their customers have to say. There have been several examples in the past where such businesses have gone down the drain simply because they failed to give value to customer opinions.
But, you should listen to your customers and see if the problem really exists. Keep in mind that customers are not wrong every time. You will have all types of customers coming your way on a daily basis. And as a business, it is your job to listen to them.
At the same time, you should ask for feedback instead of ignoring it as free advice can go a long way in improving your business for free.
As mentioned earlier, as a business it is your job to respond to online reviews, both positive and negative. If the reviews are positive, you should thank your customers. However, if the reviews are negative, you should deal with them professionally and never use an aggressive attitude.
Moreover, you should not try to hide or filter out negative reviews. Instead, work on them and respond professionally so that the visitors know you are serious about things.
Develop A Community
Developing a community goes a long way in terms of creating a presence on multiple social media platforms. You can start by creating a website of your business and publishing articles and news to invite the audience to join in the discussion.
With time, the engagement of your audience will increase and you will eventually find yourself handling a community where healthy arguments take place. Your customers and visitors will share your articles and feeds on their profiles, which will expand your business’s reach in the long run.
Create A Blog On Your Business Website
As much as some people might hate it but there is no doubt that blogging has done wonders for businesses. Blogs help with a site’s ranking using good keywords. In addition to that, blogs give you an opportunity to directly respond to major assertions made about your company. Therefore, you are always on the safe side.
In the end, managing online reviews is a constant struggle. You will have to be consistent with your efforts to turn negative reviews into positive ones. And once you master the skill of managing online reviews, more and more customers will prefer your business over others. Your small business will generate reviews more and most of them would be positive reviews that will boost your business.