Companies try different marketing tactics to boost up their sales. These tactics include digital marketing, as well. Even most of the sales depend upon online trends these days. In digital marketing, testimonials or customer reviews play a major role in boosting sales and increasing your brand name. So, if you haven’t developed your brand name yet, try building a strong connection with your customers through reviews by using tools like review generation software. Almost 70% of the customers look for reviews before buying anything. And 63% of the consumers trust the reviews and buy according to them. Even big brand names use customer reviews to stay in the competition.
There are different ways to increase positive reviews for your company. In this article, we’ll go through multiple ways to boost your company reviews.
Ask For The Reviews At The Right Moments
Every brand has different types of sales, and its strategies may vary as well. For instance, if your company sells shoes, you can ask the customer for the reviews after some days. This strategy will allow your customer to have the experience with your product, and they’ll feel comfortable reviewing the product.
But, if you run some ridesharing company, you can ask about the customer’s experience with the ride and driver just after the ride. This will leave a positive impact on your customer, plus will make them feel that you care about their needs and your services. So you see, there are different tactics for different brand types. Ask the customer for the reviews at the right moments. Some of the best moments to ask for the reviews are:
- When customers repurchase
- After they have experienced your product
- If they’re browsing on your website for products
- When they refer to their friends and family to you
- When they tag you on social media
Ask The Right Questions
Never ask for the reviews directly. Know what it takes to build a potential customer, and build a trust connection with them. Start a conversation, and know their concerns about the product. Then, ask for their experience with the product. Ask them about their expectations, and was your product able to meet those expectations or not. And if they seem satisfied with your products and services, ask them to visit again. This whole thing will help you to ask them for a review in a convenient way. Give friendly and caring customer services, and they would love to visit again.
Furthermore, if your customers need some resolution, help them in that before asking for the reviews.
Make Use Of The Opportunities
Ask your customers for the reviews at their happy moments. For instance, if your customer is satisfied with the product and loves the quality, ask them for the reviews. There are more chances of the customers leaving positive reviews at their happy moments.
Engage With Your Customers Through Social Media
Things have become easier with everything being digital these days. And social media provides you a great opportunity to engage with your customers. Plus, this will help you to find potential customers and to change more clicks to leads. Make your products and services accessible through different social media apps, such as Twitter, Instagram, YouTube, and Facebook. This strategy will help your customers with their queries about the products. As a result, you’ll be left with a more positive image and reviews for your brand.
Put The Reviews At The Right Place
Make the audience see what you’re offering, and how good you’re at it. Pin some of your best reviews on your homepage. And if there are some reviews for some specific products, put those reviews under that product page. This will help the customer find what they’re going to buy. Additionally, you can dedicate a separate page to reviews as well. So that customers can go there directly to see what other buyers are recommending.
Make It Easy For Them
Most of the time, customers hesitate to write reviews to save themselves from the messy hassle of clicking through different pages. Make it easy for them. One of the easiest ways to make them review quickly is to add the direct link to the testimonial page. So they can save themselves from the hassle. Moreover, manage every review with a review management system.